A blog. A website. A video. Twitter. Facebook. Goodreads. Shelfari. Librarians. Booksellers. Journalists. Bookmarks. Hats. T-shirts.
Oh, you know the list of things you should do and people you should talk to. Everyone has told you the list.
But the best advice I can give isn’t what to do – but how to do it. And that’s in little pieces, every day.
Once you commit to waking up every morning and doing one thing to promote your book, the list won’t seem as overwhelming. Maybe that one thing is putting together a sharp looking email newsletter, like the service I use at myemma.com.
Or maybe it’s setting up a giveaway at goodreads.com.
Or designing your own promotional pieces without any design skills, at zazzle.com.
Or going old-school – by writing letters to independent bookstores, or charming librarians with a book and a bouquet of flowers.
Or you could spend an hour brainstorming other things to do the rest of the week. (This could be viewed as procrastinating, but I prefer the term brainstorming.)
Or set up google alerts to follow authors you admire – and find out what promotional gimmicks they’re using. (This could be viewed as stalking, but I prefer following.)
Whatever you do, you’ll be chipping away at your larger goal. Kinda like writing a book, chapter by chapter. Imagine that.
Kelly’s post is part of an ongoing series, where Liars each chime in on a burning question about publishing. Check out prior posts, and look back daily for more honest comments from our Liars. Better yet, subscribe to this site…