Through the serendipity that is Twitter, I met another Indie-minded book lover last night, Deborah Sloan of Deborah Sloan and Company, a promotion firm for books and their creators.
She was talking about the genesis of a book promotion and how it always seems the best ideas come out of the Indie booksellers; this time, Francine Lucidon, owner of The Voracious Reader in Larchmont, NY and her idea for a book promotion wrapped around Angels.
Deborah was kind enough to let me share their great idea with our indie friends just in case you haven’t caught it yet.
From Deborah:
BE AN ANGEL. The best ideas come from indie booksellers. One brain-storming session with a clever indie bookstore owner (Francine Lucidon of The Voracious Reader, Larchmont, NY) has led to a fabulous Holiday Book Angel program tie-in poster that’s too good not to share.
If you run a holiday book angel program (it’s not too late to start), here’s a ready-to-go graphic that reads “Each time we give to others we are closer to what is truly divine. Angels are everywhere. Be a Book Angel. Purchase a book for a local child or family in need.”
By running a book angel program, you’re showing your support (and that of your customers) for your community and helping to give many children who’ve never owned a book that chance. Plus these programs help drive additional sales.
Some suggestions:
- Select a local organization to work with (shelter, food bank, after school program, etc.) and donate books to.
- Some stores work closely with the local group to get information about children/families in need – and share that info so customers can purchase for a particular child.
- Others simply provide a box where customers can place the books they’ve purchase for donation.
- Depending upon the group’s wishes, you can wrap the books with store giftwrap (a little extra promo, right?) or just deliver them unwrapped.
- Use the graphics in window and in-store displays (at cashwrap), on your website, in e-newsletters, Facebook pages, etc.
- Ask a fellow indie bookseller who’s run this type of program for suggestions.
Inspired by:
- EVIDENCE OF ANGELS by Suza Scalora, with Francesca Lia Block
- Published by HarperCollins; 9780061243431 / $19.99 hardcover / Ages 12 and up
- Indie Bound link: http://www.indiebound.org/book/9780061243431
To request a printed poster, contact:
Deborah Sloan at sloan@deborahsloanandcompany.com; 978.684.5005; or via Twitter @dsloanandco.
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You have a great list of suggestions! Thanks for sharing all of them. I’ll take note and share them to others.
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